It's All Made Out of Cardboard!!!

Walking into a Diesel store, you wouldn’t expect everything to be made out of cardboard! But that’s exactly what the Diesel store in Carnaby Street have done. Stocking swimwear, accessories, shoes, and sandals this store designed the interior completely out of cardboard and cardboard boxes.

It gave the store a raw, dirty, yet comfortable feel to it, and it allows curiosity to get ahead of you as you peer into boxes to pull out neon colored bikini tops or a pair of sunnies. Just don’t get too aggressive when moving things around, I can imagine it would be a domino effect when they all come tumbling down.