Creative Entrepreneur: Wafa Alobaidat
Wafa Alobaidat says she has always wanted to “bridge the gap between young and innovative artists and their potential clients.” With her varied background in fashion, Wafa has had the opportunity to do just that. Wafa studied fashion in London, and she had the opportunity to work with fashion designer Liza Bruce and her husband, artist Nicholas Alvis Vega. After graduation, Wafa started a blog called Fashion Ambitions, where she wrote about her experiences working in fashion. It wasn’t long before Wafa decided to take on a new challenge. She was chatting with Luma Bashmi, the Features editor of Sketchbook in London when the pair realized how much they wanted to see a new kind of magazine, one that would showcase new creative talent and feature original illustrations. Rather than waiting for that magazine to come along, they decided to launch it themselves. Thus, Sketchbook was born. Wafa became the editor-in-chief of Sketchbook, which launched in 2009 with an issue dedicated to fashion bloggers. Sketchbook is entirely original, featuring profiles of fashion and culture industry insiders and original illustrations from up-and-coming artists. The launch of Sketchbook led to other opportunities, including a Sketchbook pop-up shop and a digital app. Wafa has taken on a new challenge: she launched her own creative agency, Obai & Hill, with offices in her native Bahrain. She is currently the creative director of the agency, which offers branding, digital and social marketing, custom publishing, and other creative services. With a staff of young creatives and a portfolio of emerging clients, it seems Wafa is truly living her dream. Find out which Boticca pieces caught this young entrepreneur’s eye.