05 June 2010
Digi Cam Running
21 March 2009
Mslm Mag












26 January 2009
Goodbye My Alef - You shall be missed.

Alef magazine have a written a short apology and excuse on their web page claiming they have some issues with the publishers in the Middle East and they will stop making the magazine for now. I am not satisfied with that answer and am pestering the staff for an interview to talk about the legacy that Alef is leaving behind if they ease to end printing and making my beloved Alef. Since Alef's quarters are based off Ladbroke Grove where I have been visiting frequently due to my work with Boutique 1 magazine I am hoping also to pop by if I nail the interview to snag me the last copy of Alef. Seeing as I hardly can find it in the UK I see it as some sort of loyal fee. Anyways all shall come together shortly.


FASHION, LUXURY & LIFESTYLE- Alef's Mission Statement
Just as Alef translates into the letter A in Arabic, Alef represents the first magazine of its kind in the Middle East. A fashion, lifestyle and luxury title, it aims to inform, inspire and entertain readers through a commitment to the highest levels of content and design . Alef’s editorial mission is to bring together emerging and established artists in an exploration of fashion, luxury and lifestyle; to showcase the cultural contributions of the region ;and to create an aesthetic that challenges both Western and Middle Eastern presumptions . Although developed with the support of Vila Moda, one of the Middle East ’s most eminent retail emporiums , Alef is not a “magalogue”—it is a completely independent title that will feature editorial coverage and advertising from the world’s most prestigious luxury brands .We are united by a passionate belief in Alef’s tremendous potential as a vehicle for cultural innovation .We hope that you will join us.




01 July 2008
Sheikha Mozah ... such elegance !

















19 May 2008
Sheikh of Chic

On more of a sunshine note, back in the Middle East the Sheikh of Chic (Kuwaiti Prince Majed Al Sabah), and founder of of Villa Moda, London’s equivalent of Harvey Nics, has unveiled plans to open a Villa Moda store in my home town Bahrain!
Villa Moda opened in 2002 and sells everything designer from Armani to Prada. Majed Al Sabah’s aim was to bring luxury brands to the Middle East, and single handedly changed the way Middle Eastern women view shopping for brands. Villa Moda is so successful it boasted record profits of 25 million dollars last year alone.
Majed Al Sabah brought to the Middle East luxury brands women had to travel abroad for. He created a luxurious atmosphere to shop in hiring only top notch interior designers and architects to create a space where luxury went with luxury. I was lucky enough to visit his store in Kuwait as well as Dubai where I felt like I was shopping in London’s finest luxury boutiques. Mission accomplished Mr. Al Sabah.
But Majed is a visionary and I was thrilled to see him unveiling plans to develop an ambitious new project that combined retail, art, and fine dining to create a cultural experience for the Middle East.
His Villa Moda cultural projects design is based on his glass box in Kuwait; it will emphasize light, transparency and movement. Consumers in the Middle East will be able to experience his new concept for the first time as no retail experience has ever combined fine eateries and contemporary art with shopping. Confirmed brands for his new cultural project include Prada, Marni, Miu Miu, Victor&Rolf, Jil Sander, Martin Margiela, Nina Rici, Dries Van Noten, Issey Miyake, Vivienne Westwood, and Tsumori Chisato.
Below are images from his Damascus boutique which is in the center of the Syrian Bazzar. Though smaller than his stores in Kuwait and Dubai he mixes up high fashion along with Syrian antiques, jewelry and locally made beautiful garments. The clothes are draped on top contemporary furniture from Frank Gehry and Marc Newson ; Everything was sourced by Sheikh Majed himself. The furniture is always renewed and moved around, creating a continual evolving interior. And for the launch of his Damscus store he invited over 50 press and opinion formers to come to Damascus for an unforgettable weekend experience, you could probably still find a lot of the press releases online from Elle US, Wallpaper, Surface, Vogue Italy, Vanity Fair, New York Times Style. To read a short interview with the Sheikh of Chic , click here!


The Burj
Having been to Dubai more than 6 times in the last few years I’m ashamed to say I still have not been to the Burj Al Arab. It’s always there outside my hotel bedroom window yet it wasn’t a priority to visit as much as it was priority to shop and soak in the sun. Now that I’ve written about tribal wear, and have gotten around to blogging and researching about it a bit more, I see many things differently in the Burj Al Arab interiors. There was so much fuss about it and still is it just seems to easy or tacky even to brag about it, but looking at the stimulating interiors of the atrium and underwater restaurant.
I can’t help but see ethnic , ethnic, ethnic patterns and prints and burst of color+inspiration.I can't help seeing a dash of Missoni as well. For those of you who haven’t a clue what I’m on about, the Burj Al Arab stands on an artificial island 280 meters out from Jumeirah beach, and is connected to the mainland by a private curving bridge. It is an iconic structure, designed to symbolize Dubai's urban transformation and to mimic the sail of a boat. Inside the building, the atrium is 180 meters tall and has characterized itself as the world's only "7-star" property. I guess fashion blogging has allowed me to see inspiration in fashion almost everywhere including teh Burj which I think would be a great location for a shoot.






