Shame on me for not knowing the name of the most beautiful Italian bakery in Soho. On my way to the Moving Production Company where the We Design Magazine seminar was taking place, Tallulah (Founder of Style Bazaar) and I realized we were way to early and opted for some buttered croissant and coffee at the eatery at the bakery next to the seminar location in Wardour Street. What I didn't expect to see was an architectural gem of a space that served affordable and delicious treats like milk break and cream+ricotta cheese tarts. The cafe was filled with a uber-cool slick crowd dressed in blazers and designer t-shirts. There was such a wonderful mix of younger trendsetter crowd meet sophisticated production crews and the atmosphere was electric when placed with a minimiliast japanese backdrop. If you want to drop by the bakery, head to 127 Wardour street and you'll spot it next door.